Amy Kuretsky

Brand & Squarespace Design
amykuretsky.com

Amy Kuretsky is a business coach operating in the Twin Cities who uses breathwork to guide her clients into deeper alignment with their work.

Amy didn't want to stray too far from the colors and feel of her previous brand, but did want to elevate her branding to match where she was currently in her business. Something more grounded, cohesive, and in flow with her work. She cited needs for graphics for workbooks, social media templates, and postcards along with the brand and Squarespace redesign. The logo that I designed for Amy is evocative of the repetition of breath, as well as the support that it supplies her clients. I created a set of lines and overlapping shapes based on the rhythm of breathing and images from Joshua Tree Park, a place where Amy feels particularly centered and drawn to.

For the website, Amy paired down her content so we could focus on highlighting what was really important in each informational and sales page. I used typography to emphasize intentionally throughout the site, while supporting the text with beautiful graphics and imagery. Amy's previous site was using Squarespace 7.0, so I used the rebuild as a chance to move her into Squarespace 7.1.

Since our initial work together, I have designed worksheets, workbooks, templates, and fun flow chart graphics for Amy's use throughout her work.