Pattern design based on the ASG icon
Aligned Strategy Group
Brand & Squarespace Design
DELIVERABLES:
Logo design
Type and color system
Pattern design
Brand guidelines
Collateral (worksheets, social media templates, slideshow design)
Squarespace design
Aligned Strategy Group coaches and trains nonprofits to fundraise using a community-centric approach. They acknowledge the harm that donor-centric fundraising causes and empower their clients to find new ways to raise funds that align with their values.
ASG was founded in the winter of 2022 and found themselves (unsurprisingly) booked up almost immediately. Ready for growth, its founders approached me to design a new brand and website for their already flourishing business.
Our goals were to…
Stand out from traditional fundraising coaches and organizations
Keep things clean and professional, while full of personality
Attract clients that are ready to take action and make change from within their organizations
Warm
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Radical
〰️
Intentional
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Bright
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Warm 〰️ Radical 〰️ Intentional 〰️ Bright 〰️
Primary Logo
Secondary Logo (Stacked)
Wordmark
Icon
“
Annie was so amazing to work with! We are a new nonprofit coaching firm and we came to her for branding and website design. We instantly connected with Annie. She took her time in learning about our work, what we were looking for in a design, and asked really thoughtful questions during the entire process. She made sure we were always completely happy with her work and she moves faster than we ever imagined! We are absolutely thrilledwith our finished products! She successfully leveled up and brought our brand to life. I'd highly recommend working with Annie to anyone.
— Andrea Kopfmann, Co-Founder, Aligned Strategy Group
