Brown Bird Consulting
Brown Bird Consulting reimagines your systems & operations so you have more space to connect to the work you love.
Visit Site
DELIVERABLES:
Logo design
Type and color system
Pattern design
Brand guidelines
Collateral (social media templates)
Squarespace design
After 9 years of helping authors, indie presses, and literary organizations get their work out into the world through Mind the Bird Media, owner Heather Brown decided to shift her focus toward operations and systems consulting for that same audience. With no intention of Mind the Bird Media dissolving, Heather would like to shift her focus into operations and systems consulting for the same audience under Brown Bird Consulting. Our goal together is to merge the two, positioning Brown Bird Consulting as her primary brand, with Mind the Bird Media as a publicity focused sub-brand. Gerway Design Studio will design the visual identity for Brown Bird Consulting, using elements from it for Mind the Bird Media as a sub-brand. Both brands will be housed under one website, with distinct calls to action and separate service pages for each sect of Heather's work.
The Logo
The logo suite showcases a stylized icon portraying a bird in flight, symbolizing both efficiency and adaptability. It’s paired with fonts that mirror the icon’s dynamic interplay of bold and delicate lines and nod to the technical proficiency inherent in Brown Bird’s offerings. Together, these elements create an elegant and inviting logo while effectively conveying the diverse capabilities of Brown Bird Consulting.
Color Palette
We wanted the colors for Brown Bird Consulting to feel warm, inviting, and grounded, like a cozy reading nook in a beautiful wood-paneled library. Deep brown, red, and navy are balanced out by sophisticated light olive, pink, and cream to create a nuanced palette that doesn’t feel too heavy.
BRAND EXPANSION
We expanded the brand with illustrations, icons, social media templates, and patterns that allow for versatility in use. The ornamental illustration to the right was inspired by old-fashioned publisher pressmarks.
Mind the Bird Media
Mind the Bird Media is a subbrand of Brown Bird Consulting, focused on publicity for literary communities. MBM is a streamlined extension of the Brown Bird brand. It maintains the same fonts, patterns, and illustrations but features distinct logos and a simplified color palette. This approach keeps it connected to the parent brand while giving it its own unique identity.
The logos for Mind the Bird Media cleverly reinterprets the Brown Bird Consulting emblem, using a segment of the bird icon to form brackets around the brand name. These “bird brackets” symbolize MBM’s focus on literary organizations.
Squarespace Design
The website design for Brown Bird Consulting is clean, professional, and inviting. The use of warm colors and cozy imagery creates a welcoming atmosphere, while the clear layout and distinct sections ensure that the information is accessible and easy to navigate. The design effectively communicates the company's expertise and approachability, appealing to their target audience in the publishing and consulting sectors.
“
Working with Annie was a total dream! She guides every step of the process and is so generous with her expertise. Together we created a beautiful brand and site that feels like a long-term home for my business. Annie is such a careful listener and thoughtful collaborator. She brought my ideas into focus more beautifully than I could have imagined. Highly, highly recommend!